That's exactly it - also, in the "5 Cool Things You Should Know and Use" session, the guy showed the WPF/WinForms interop, so if they're hellishly insistent on using WinForms to develop a screen then they must learn how to embed it in WPF.
On an aside, did you see the that they now have Infrastructure and View modules? I think we'll be exposing our services as an infrastructure module, that way if we move to WCF later we just need to rewrite the infrastructure module and not redo an entire communications layer.
And so the kief looked and lo, it was kief.